Privacy policy

Last updated: July 21, 2025

PUREWELLNESS operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). PUREWELLNESS is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

We may collect or process the following categories of personal information, depending on how you interact with the Services:

  • Contact details (name, billing/shipping address, phone number, email address).

  • Financial information (payment card details, transaction details).

  • Account information (username, password, preferences).

  • Transaction information (items viewed, added to cart, wishlisted, purchased, or returned).

  • Communications with us (customer support inquiries or feedback).

  • Device information (IP address, browser, network, identifiers).

  • Usage information (website navigation, interactions, cookies, and tracking technologies).

  • SMS or phone number information (if you opt into receiving SMS/text marketing, updates, or notifications).

  • Location data (if you enable location-based services, we may collect approximate or precise location to improve your shopping or delivery experience).

Personal Information Sources

We collect information from:

  • Directly from you (when you create an account, place an order, sign up for marketing including SMS, or contact us).

  • Automatically through cookies, pixels, and plugins (including to identify when you have abandoned a shopping cart).

  • Service providers and partners (Shopify, payment processors, shipping partners).

  • Third parties (such as analytics providers, advertising networks, or integrations you use to interact with our store).

How We Use Your Personal Information

  • Provide, Tailor, and Improve Services (process payments, fulfill orders, manage accounts, recommend products, and remember preferences).

  • Marketing and Advertising (email, SMS/text, and targeted ads). SMS phone numbers you provide will only be used to send you relevant updates, promotions, and transactional messages you have opted into. We do not sell or share SMS consent or opt-in data with third parties for their own marketing.

  • Security and Fraud Prevention (protect accounts, detect fraud, and secure transactions).

  • Communications with You (support responses, order updates, or marketing messages if you’ve opted in).

  • Legal Compliance (responding to law enforcement, regulatory obligations, or enforcing our terms).

  • Location Services (if you choose to share your location, we may use this to show relevant store details, shipping options, or promotions).

How We Disclose Personal Information

We may share personal information with:

  • Shopify and service providers (payment processors, fulfillment partners, IT systems).

  • Marketing partners (to deliver ads and campaigns). If you have opted in to SMS, your phone number and SMS consent data will not be shared with non-affiliated third parties for their marketing purposes.

  • Affiliates and within our corporate group.

  • At your direction (for example, with shipping providers or social logins).

  • In business transfers (mergers, acquisitions, bankruptcy).

  • For legal compliance (subpoenas, investigations, legal obligations).

Cookies, Plugins, and Tracking

We use cookies and similar technologies to operate and improve our Services. This includes identifying when a cart has been abandoned so that we can send you reminders (if you have opted into receiving them). These technologies also help us personalize your experience and deliver relevant advertising.

SMS & Phone Number Data

If you opt in to SMS/text messaging, we will collect and use your phone number to send marketing messages, promotions, updates, and transactional messages. Standard carrier rates may apply. You may opt out of SMS messaging at any time by following the unsubscribe instructions in our messages. SMS opt-in consent and phone numbers are not shared with unaffiliated third parties or sold.

Location Data

If you choose to enable location tracking (for example, through your browser or device settings), we may collect approximate or precise location data. We use this information to provide relevant services such as local shipping options, store recommendations, fraud prevention, and location-based promotions. You can disable location tracking at any time through your device or browser settings.